I was reading a women’s health & fitness magazine this morning while drinking my coffee. Most issues of this magazine have typical headlines on losing 10-15 pounds this month, or getting the body you want by (insert holiday here). The healthy cooking sections are touting the latest research in fat burning meals, or which fruits and veggies give you the best anti-aging antioxidents. Then I looked at the ad right before their big motivational section. It was for Tonalin…a pill you can take for reducing body fat and increasing lean muscle mass.
Wait a minute. This followed an article about fat fighting foods. Isn’t that sending mixed messages? So I started looking a little more closely at all the ads in this mag. There were also full page ads for Fastin (a fat mobilizer) and SlimQuick Razor (America’s Stongest Female Fat Burner). Interspersed were ads for Centrum vitamins and supplements, a coulple of NY Road Runner’s sponsored events, and prescription meds.
I looked at a competing magazine, they were even worse. They had the same SlimQuick Razor ad, but they also had ads for Zantrex-3 (ooh, Snookie was “caught” with a bottle!), Fit stack (a 3 supplement series), Lichi 9 (lose 25 lbs in weeks), 2-Week Boot Camp Extreme Diet (contains bottles of Fat Burner, Colon Flush, Carb Blocker, and Bloat-Less), and Super Antioxident Chews from jealousblueberry.
I moved on to the latest issue of Runner’s World. I was curious, since I hadn’t paid that much attention to all the little ads in the back. There was one quarter page ad for Alphastra. That was it. However, if you are looking for a race or a car, they have an ad for that.
While I don’t always agree with the nutritional advice in any given magazine (I don’t believe in cutting out any one particular food group, especially the Meatless Monday thing, but that is a whole blog in itself), I enjoy the recipes and like to hear about the latest in nutritional trends. I also like the different workout suggestions for cross-training.
I appreciate that RW doesn’t blast us with the next quick fix, but encourages us to push our bodies harder to get the results we are looking for. That is what will work in the long run. (Pun intended?) If you want results – weight loss, Personal Records at races, or just overall fitness – you have to work for it. You have to put in the blood, sweat, and at times the tears.
I am pretty sure I know which magazines I will continue to support, and which ones I will let go.
This was taken after the Long Grove Turkey Trot in 2010. Yes, I look like a dork! BIL Paul is right behind me. He was nice enough to run with Christina and me instead of running at his much faster pace. Christina beat her mommy to the finish line, but stuck with me until the sprint at the end.